Why Email

Email marketing offers an exceptional mechanism to create and build client relationships and better understand your audience. It is a cost effective, easy way to communicate, and allows for targeted communications that can be delivered in a timely, relevant manner whilst tracked in real-time.

Email marketing has become a preferred method of receiving information, so it can be used for more than simply sending out e-newsletters and campaigns. It can help automate and simplify many of your customer interactions through triggered messaging based on specific events, behaviour or preferences. This can help take the load off your call centre.

Email marketing allows you to:

• Build stronger relations and loyalty with your customers
• Keep your brand in the mind of customers and prospects
• Execute last minute campaigns to stay ahead of competitors
• Distribute information quickly
• Grow your database
• Drive traffic to your website
• Increase your sales conversion
• Support sales via other channels
• Collect useful data and feedback
• Reach thousands of customers/prospects in minutes
• Send targeted communications
• Trigger communications based on preferences or events

The many ways you can use email:

• Data collection via Surveys and questionnaires
• Growing your database
• Triggered communications
• Newsletters
• Viral Campaigns
• Brand marketing
• Reminders & Notifications
• Promotional campaigns
• Event registration
• Renewal notices
• Birthday/Special Event messages
• Database management
• Integrated campaigns
• Internal communications

What about SMS & Fax?

SMS Marketing is an effective channel for reaching your audience wherever they may be. It is cost effective, interactive, and quick to execute. SMS is great for sending reminders, urgent notifications, confirmations or promotional messages in a timely manner.

Fax marketing may not be as popular as it used to be but it is still a key communication channel for reaching certain audiences. It is extremely cost effective and therefore offers great ROI. You can reach hundreds or thousands of people in a matter of minutes at a fraction of the cost of a direct mail piece.