Modules

We give you the flexibility to choose features that you want so you don’t pay for those you don’t need.

Campaign Master's optional modules include:

Creative Services

Email templates that demand attention

We can provide you with creative services to design new email templates based on your requirements. Our staff can provide their email marketing expertise to create templates that do not hinder your deliverability and take into account view ability in different email applications (such as Hotmail, Gmail, Yahoo). Click here to see examples of our work.

Deep Tracking

Track activity from your email to your website

Deep Tracking allows you to track recipient behaviour and actions from your email through to your website. It shows you whether they visited various nominated pages on your website, the value of transactions that occurred on those pages and any other metric you wish to allocate to it.

In short, Deep Tracking lets you know precisely what return your email campaign is generating.

Dynamic Content

Send information that is relevant to each individual within your database

Dynamic Content is an outstanding feature for those who want to tightly target their recipients or enhance the user experience. It allows you to vary the content in your email according to the recipient's preferences or demographics; making your emails relevant to the recipient. Naturally, these campaigns are more effective and generate better results.

Recurring Campaigns

Trigger emails based on important dates or events

Campaign Master helps you talk to your audience in a timely and valuable manner using emails triggered by specific events, behaviour, or preferences – creating a genuine dialogue that will set you apart. For example, Campaign Master can be set up to automatically send birthday emails, renewal notices, debt collection reminders and more.

Landing pages

Easily create web pages on the fly using our WYSIWYG content editor

Don’t delay your campaign because you need someone to update information on your website. Campaign Master allows you to easily create web pages on the fly using its content editor. You can create a web page that looks identical to your website – and you don’t need to know HTML coding to do it!

Collection Forms

Collect information via email with surveys and questionnaires

Online surveying and profiling offers the fastest mechanism possible for understanding your audience. Why not use email to collect this information and receive live results immediately?

Campaign Master’s Collection Forms will give you the tools you need to create and send an online form to collect the information you need.  Collection forms are great for customer satisfaction surveys, competitions/polling, training/e-learning, viral marketing, performance evaluation, brand awareness surveys, benchmarking studies, program evaluation/feedback and more.

Approval Workflow

Who’s the boss? Set up approval rules and control what gets sent

Sending incorrect or incomplete information can be damaging to your brand. Wouldn’t you like to approve every email that is to be sent and know that it cannot be released without your approval?

Campaign Master’s Approval Workflow module allows you to do just this. It enables you to set up different levels of publishing/approval rights within your account with us. To make the whole process as painless as possible, the approvers and launchers can be set up or changed in seconds.

Subscription Centre

Automate your data collection process

Campaign Master Subscription Centre consists of an online data collection form that is seamlessly integrated within your website. Data entered within the form is automatically fed into your database within Campaign Master.

The form can be used to collect new data as well as for updating existing data. You can use it to collect visitor data when they’re browsing your website, and also as your main data collection centre when integrated as part of your SEO, SEM, banner ad or email link. It will help you grow your database, automatically manage un-subscribes, trigger content and start a dialogue.

Multi-channel capability

Reach your audience via the channel they prefer

In addition to email marketing, Campaign Master also offers you the ability to send SMS messages and faxes to your database – all from the same, easy to use interface. With single-point billing and reporting, Campaign Master is the clear leader in multi-channel messaging.