Spam Filter

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Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Spam Filter

A piece of software designed to stop email that looks like it is Spam.

Most Spam filters use an algorithm to determine whether a message is more likely than not to be Spam.

A large amount of Non-Spam mail is caught by Spam filters because it looks like Spam (called False Positives) making it very important to run your email through a Spam filter before you launch your campaign.