Rental List

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Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Rental list

A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects.

Permission based rental lists allow marketers to send email messages to audiences targeted by interest, profession, age, income and so on. Usually for one-time use only, hence "rent".