Open Rate

Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Open Rate

The open rate is an indicator of the effectiveness of the Subject Line and/or the trustworthiness of the From Name.

A high bounce rate can also create a low open rate.

Calculated by dividing the number of emails opened by the total number of emails sent and multiplied by 100 to express as a percentage.