Data Mining

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Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Data Mining

Essentially data mining is the search for hidden patterns in large data sources to help predict future behaviour. This analysis might, for example, uncover the best day of the week to send campaigns to women over 30 who are in the workforce.

Data mining is being used more and more by marketers trying to better understand consumer behavious from the wealth of information now available to them.