Click Through Rate

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Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Click-through rate

The click through rate is an indication of the effectiveness of the call-to-action within the campaign - how inspired were people to find out more about the information you sent them?

Calculated by dividing the number of click-throughs by the number of emails opened and multiplied by 100 to express as a percentage.