Bounce Rate

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Click on any of the terms below to see its meaning:
Auto-responders Bounce Backs Bounce Rate Call to Action Click-through Click-through rate Commercial Email Message Data Mining Demographic Double Opt-In Double Opt-Out Express Consent False Positives Format	From Name Hard Bounce Inferred Consent List Broker List Building List Host List Manager Look and Feel Multi Part OLAP Open Rate Opt-in Opt-out Permission Marketing	Personalisation Privacy Rental list Segmentation Sniffer Technology Soft Bounce Spam (or UCE) Spam Filter Subject Line Suppression List Tracking Unique Click Viral Marketing

Bounce Rate

An indicator used both as to the health and effectiveness of your mailing list as well as the deliverability of the campaign itself, that is, are you being bounced by Spam filters?

The rate is calculated by taking the number of emails that were returned as undeliverable divided by the total number of emails sent and multiplied by 100 to express as a percentage.