Response Management

Campaign Master - the complete email marketing solution

Features features features
100% web based Advanced Recipient Targeting Approval Workflow Auditing Bounce Management Deep Tracking Designed for Marketers Dynamic Content Event Invitations/Registrations Export Recipients	Full Lifecycle Management Fully Configurable Database In built SPAM Act Protection Landing Pages List and Subscriber Management Notifications Personalisation Recurring Campaigns Reporting and History Response Management	Scheduled Delivery Self-Service or Agency-Service Simple Integration with CRM Spam Analysis Sub Domains Subscription Centre Surveys Templates Viral Marketing WYSIWYG Content Editor

Response management

Once the campaign has been sent, a whole bunch of activity takes place. People open the email, click on links in the email, unsubscribe, update their details, forward the email to a friend and so on.

All of this activity is tracked and reported on by Campaign Master.

We report both the total number of these actions and how many individuals clicked but more importantly we go beyond how many and tell you who!!

You can view the summary results as numbers or as graphs and the drill down through either to see specific recipients. You can even email the results - and the graphs - to whomever you think should see them. Most often that's you, so you can prepare really good looking reports for the management team!