Time to market is, for most organisations involved in email marketing, an absolute imperative. As most email campaigns have links to special landing pages on your website, you obviously need to have those landing pages ready before you send the campaign.
Not being able to effect changes to your website in a timely manner is not only frustrating, it is potentially very expensive. Having to delay sending a campaign just because you have to wait for someone else to update information or create new pages on the website is an untenable situation.
Nevertheless, for many organisation it is the harsh reality.
Campaign Master's Client Content module lets you use the same WYSIWYG editor you use to build email campaigns to very quickly put the information you require onto a web page that looks identical to your website.
The result is that you can get your campaign out when it should go out rather than when it could go out.