If you need to know exactly how effective your email marketing campaigns are, then the Deep Tracking module is a must.
The Deep Tracking module allows you to track recipient behaviour and actions from the email through your website. Campaign Master shows in the standard reports how many people clicked on each link. Deep Tracking shows you what those people did next! Whether they visited the various nominated pages on your website, the value of transactions that occurred on those pages (visited x times, purchase of $y, etc) and any other metric you wish to pass to it.
Effectively, Deep Tracking lets you know precisely what your email campaign is generating - how much revenue or how many acceptances or how much web site activity or whatever metric you like really - then Deep Tracking is the answer. As with all Campaign Master modules, it’s simple to use. We generate the HTML code and you just give it to your webmaster to add the web pages you want to track.
Deep Tracking is the absolute proof – or otherwise – that the ROI from your email marketing activity makes it worth the effort!
