Campaign Master's templates are very different from those offered by our competitors.
Firstly, you don't need to be a genius to create your own template, or to modify a template. You control the look and feel of the template with the same HTML Content Editor as you use to build campaigns. You obviously still need to know that pink writing on a blue background won't look good, but technically it's a piece of cake.
Secondly, for us a template isn't just the look and feel of the email. It's everything and anything that's associated with the campaign: the From Name, From Address, Subject Line, Personalisation, Selection Criteria, HTML layout, Text layout, Standard Links, Dynamic Content, Test Email Recipients, Approval Workflow, Deep Tracking and so on and so on. It means that after you've created the campaign from a template you only have to change the things that need changing. It's why campaigns only take a few minutes to set up and send.
Thirdly, there's no limit to how many templates you can have. You can even create a new template from an existing template, so again all you have to do is change the things that need changing.