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About BlueCentral

BlueCentral is a hosting and mobility solutions provider, delivering all of your hosting needs, from domain names to dedicated hosting as well as mobile messaging aggregations, mobile billing and delivery and security services. Their clients consist of the SME sector, large businesses, corporate and government departments worldwide.

The Challenge

To maintain its strong position and high brand awareness in an extremely competitive market, BlueCentral needs to communicate with business customers on a regular and relevant basis. Some communications have very limited lead time because new offers need to be sent to customers before competitors make contact. An easy-to-use email solution with a strong, functional HTML editor was critical for the marketing department.

BlueCentral had faced several challenges with their previous email marketing suppliers. Inaccurate de-duping was a major issue, with some clients receiving up to five copies of the same email. This led to a higher than usual unsubscribe rate.

Operationally, their previous supplier’s poor HTML editor required up to two dedicated days to develop a simple email. Very little training and support were offered by their supplier to improve the situation. BlueCentral was in desperate need of a quicker and more robust solution that allowed them to communicate effectively to customers.

How Campaign Master helped

BlueCentral was attracted to a number of features that Campaign Master offered, including the robust and functional HTML editor, reporting tools, and training and support. After reviewing a number of other email marketing providers, Jessica Groom, Marketing Coordinator for BlueCentral found that ‘the key differentiator with Campaign Master is that they were able to provide a premium solution which has enhanced the interaction with our CRM and collect live and accurate data at the same time. Their in-depth reporting and lead generation functionality allowed me to provide qualified leads back to the sales team so they can convert them into actual sales for the business’ bottom line.’

“Not only does it allow us as a team to send out more ‘spur of the moment’ campaigns with very little lead time, but it also provides tangible results for the campaign.” - Jessica Groom, BlueCentral

To ensure that all key members of the marketing team were 100% up to speed on the email platform (particularly the HTML editor), Campaign Master provided thorough training and ongoing support and advice for any issues or challenges that the team encounters.

Campaign Master was conscientious in understanding BlueCentral’s business and its challenges. The meticulous care they took in working with the marketing team was instrumental in developing a robust solution that was also on time and on budget.

Effective email marketing delivered

Improved presentation of email campaigns
BlueCentral are now confident about the operation of the email platform, as well as the end result – the look and formatting of the email communication itself – reflects the true brand and values of the company as a leading professional and innovative e-commerce provider.

Improved internal efficiencies
The Campaign Master Email solution has dramatically reduced the amount of time and resource required to maintain ongoing communication with customers. The Sales and Marketing team now have more time to focus on the results of the campaigns and refine future communications based on a more informed and detailed understanding of customer’s needs.